Programme evaluation

Lot 2: assess the ex-post impact of the actions carried out under the programme with a budget envelope of maximum € 130,000 excluding tax (fees included)
To assess the programme, the following project objectives will be measured yearly:
1. Strengthen Awareness of the targeted consumers about the positive aspects of European mushrooms.
2. Improve positive Attitudes towards European grown European mushrooms.
3. Increase Buying Intention of European mushrooms.
4. Increase consumption at the targeted Consumers
The evaluation should be made using the same protocol each year of the programme.
On top of that, a comprehensive review of the programme’s performance, implementation efficiency and effectiveness of work packages in each target country with review of output and results indicators will be yearly made to provide a more complete understanding of the programme’s impact and areas for improvement.